DeBe Wear Launch Message

DeBe Wear Launch Message
I AM FREE!  These are strong words that can emit even stronger feelings.  These are words that people on a daily basis fiercely struggle to retain and fearlessly fight to attain.  These are words that nations are founded in and strive to allocate to it’s citizens by means of laws and systems.  Even though we are told we innately benefit from being free in our daily lives, we occasionally challenge the genuineness of the freedoms that we are told we have.  Do you really practice freedom?  Do you just live through an adopted definition of what freedom is?  Do you even know what your freedoms are?  Do you look for someone else to grant or deny your freedom?  These are questions that can only be answered by you, and DeBe Wear was established to remind you of that.  “Own Who You Are” is our company motto and our goal is to spread this message throughout the world.  DeBe Wear will remind you of the theme, “Own Who You Are”, through the resilient experiences of people of the African Diaspora. This will allow all cultures of the world to benefit from its rich history.  DeBe Wear will emphasize ownership in 5 areas we call Elements.  Those 5 Elements are Social Self Awareness, Health, Environment Awareness, Education, and Economic Responsibility.  DeBe Wear will focus on the importance of owning these 5 Elements within ourselves and our communities.

Please support us at our website (, on social media (Facebook, Twitter, Instagram, Pinterest), and through our apparel sold at our website.

We look forward to the journey with you!

#OWYA (Own Who You Are)
DeBe Wear

Should we value our diversity?

Do we value the diversity in our community? Do we realize people of different religions, political views, sexuality, social and economical classes, and cultural traditions make our community stronger? We should embrace our diversity and use it as a tool to strengthen our community for all who live in it.


Are you “Owning the Game”?

One way to improve upon current conditions in your community is to not just change the game, but to own the game.  Owning the game means setting in place value systems that are beneficial to your  livelihood. It may mean listening primarily to music that uplifts your spirits. It may mean watching television shows and movies that give you a positive and respectful perception of people who live in your community.  It may mean supporting politicians because you directly see their positive influence in your community. Owning the game simply means allowing your own actions to influence your destiny. What can you do to show that you are owning the game?


What is a financial plan?

Just like you go to a doctor to get a checkup, or you go to the mechanic for a scheduled oil change, you must consciously be aware of your financial condition. You don’t have to be wealthy to be concerned about your financial situation. In fact, if you’re not wealthy it’s more important for you to be aware of where you stand financially. Being financially aware means knowing your past, present and future financial state. Knowing your past financial state means understanding what assets and liabilities you have generated during your lifespan. Knowing your present financial state means knowing the plan you have in place to manage your assets and liabilities. Knowing your future financial state allows you to better know what you will need to sustain a desirable lifestyle.   All of these are interconnected and  constantly have to be monitored and reassessed.  Like most things in life, if you don’t have a plan, you may have to rely on external forces to control your destiny. The same holds true for your financial state.

Do you know your food?

When was the last time you looked on the label of a food product you were about to purchase to see what is in it? When was the last time you associated the image of the animal to the meat you were about to eat? Should we continue to trust that the food that is sold to us provides the nutrients needed to carry on a healthy life? These are questions that may make you ask yourself, “do I know my food”.  Just like most things in life, to really feel comfortable with something, we first need to be more familiar with it. With most friends that we have, we first get to know them before we acknowledge them as a friend. Most clothes that we wear, we first check the size, the material it’s made from and the price… Yes, we get to know it. So why should we not get to know our food? In the future when you’re shopping in a grocery store, take a little time to “get to know your food”. Think about that animal that the meat came from and how it was raised.  Think about the large amount of sugar in that beverage.  If you look at the ingredients on a processed food and you see a lot of things you’re not familiar with, well, consciously make a decision on whether or not you think it’s good for you.  Even if you do buy it, at least you can say, you got to know it first.

Keeping it R.E.A.L.!

Do you know how to really keep it R.E.A.L.(Respect Essentially All Life)? Keeping it real means knowing that the environment in which we live provides us with everything we need to survive. Keeping it real means knowing that if we destroy the environment, we are essentially destroying ourselves. Let’s keep it real… We as humans can be very damaging to our surroundings in the environment. Our over-demand to provide for ourselves has created a system that often only looks out for our species and not the entire ecosystem. We cannot continue to think that we were only put on this Earth to have dominion over it, but instead, realize we were put on this Earth, like all other life forms, to live harmoniously. We will never destroy this Earth but we can destroy our ability to live on it.  Let’s keep it real and be good neighbors and use our intelligence to make this world a better place for not only humans, but for all living creatures.

African American history does not start at enslavement!

Can some of the challenges that are faced in the African-American community be a result of a limited or lack of African centered history in American schools and the home?  If African-American people understood that their rich history was not only about overcoming human rights atrocities here in the United States, but also included a lineage of ancestors who created civilizations that contributed to modern society, would that improve a sense of self worth? Like there are portions of Western history taught in the classrooms in the United States, so should portions of Native American, African, Hispanic, Asian and all other cultures that contributed to the creation of the United States.